Tag: women in business

  • When the back end eats the front end

    When the back end eats the front end

    It’s been a hard few weeks in Perth hospitality.

    The Young George closed its doors on April 2. And in October, after a beautiful run, Champagne and Gumboots will follow.

    Two venues. Two creative visions. Both gone within months of each other, in a city that loves its hospitality scene.

    I don’t pretend to know the full picture of either of these. But I do know what I see across the small hospitality businesses I work with, and I see the same thing every time. The back end of the business slowly eats the front end.

    Here’s what I mean

    When you start a venue, you start with a vision. The food. The wine list. The room. The way the music sits at 6.30pm versus 9.30pm. The kind of regular you want, and the kind of welcome they get when they walk in. That’s the front end. That’s the creative engine. That’s the reason the place exists at all.

    Then the bookkeeping starts. The supplier reconciliations. The BAS. The wage roll. The compliance. The chasing of receipts that someone definitely emailed but you cannot find. The end-of-quarter scramble. The inbox. The follow-up to the follow-up.

    And slowly, the back end starts to take more of your attention than the front. You’re not standing in the middle of the room reading the energy at 7pm anymore, you’re at the laptop trying to work out why your wages line doesn’t match your roster. You’re not tasting the new vintage with your sommelier, you’re chasing a missing invoice from someone who hasn’t replied since March.

    This is the drift. It does not look like a crisis. It looks like fatigue.

    Why this matters

    The creative front-end work is the work that grew the business and the work that will keep it alive. The minute the operator gets pulled out of that work and into permanent admin mode, the venue starts to lose the thing that made it itself.

    I started AmiWho specifically to sit on that back end so the operator does not have to.

    That’s the niche I am leaning into now. Hospitality. Wine. Service businesses where the magic lives at the front of the room, and the operator needs to be there, fully, to make it work.

    What that looks like in practice

    • Your bookkeeping handled on time, by someone who knows how a hospitality business actually moves through a week.
    • Your BAS and IAS lodged on the right dates, with the agent extension where it applies, and no last-minute scramble.
    • Your suppliers, reconciliations, payroll and compliance sitting with someone whose job is to make sure none of it pulls you off the floor.
    • A monthly check-in so you know what your numbers are saying, in plain language, without having to translate.

    A note on what this is not

    I’m not pretending this fixes every reason a venue closes. Rents are real and margins are real. The cost of everything is real. Hospitality is one of the hardest businesses in the country to run.

    But I do think a lot of operators are carrying admin work that should not be on their desk at all, and it is taking the energy that should be going into the room.

    If this is you

    If you operate a venue, or you care about someone who does, and you’re reading this and recognising the drift, please reach out. Even just for a conversation. The back end is what I do, so you can keep doing the bit only you can do.

    To The Young George, and to Champagne and Gumboots, thank you for everything you gave Perth. We were lucky to have you.

    ~ Ami x

  • I didn’t build AmiWho from a business plan. I built it from necessity

    I didn’t build AmiWho from a business plan. I built it from necessity

    The year I walked away from my marriage was the same year I lost the man who raised me. Two of the biggest losses of my life, arriving at the same time, while I was figuring out how to be a single mum and keep everything together for my daughter.

    I didn’t have a safety net and no one to hand the hard decisions to. I had to work out who I was, what I was capable of, and how I was going to build something real out of what was left.

    That experience changed everything about how I see business.

    When you have truly had to make every dollar count, when your daughter’s stability depends on the decisions you make this week, you stop tolerating anything that does not serve you, and you get very clear on what matters most. You learn to read the numbers not as abstract figures, but as real signals about the health of your life.

    I carried that into my work.

    When I started working with businesses across Western Australia, particularly in hospitality, I kept seeing venues that looked polished from the outside, but behind the scenes there was pressure, confusion, and owners who had no real visibility over what was actually going on financially. They were working incredibly hard, but the numbers were not telling the right story.
    That misalignment costs people. Not just money, but also time, energy, sleep and relationships.

    AmiWho was built to fix that.

    A bookkeeping service that is grounded and strategic. I come in, I look at what is actually happening beneath the surface, and I put the structure and clarity in place that allows a business to breathe and perform well again.

    Now, entering my eighth year, I know exactly who I am here to help and how.

    With a global WSET wine accreditation and years of experience working alongside hospitality and wine-focused businesses, AmiWho is positioned to support Western Australia’s industry in a way that goes beyond compliance. Financial visibility, operational precision, and long-term sustainability are the foundation.
    I am direct in how I work. This level of business does not have room for hesitation or guesswork.

    But I also understand what it feels like to be the one holding everything up as I have lived that, not just observed it.
    That is why AmiWho is not just a service.
    It is a standard.

    A standard for business owners who want transparency, control, and the ability to step back into what they have built knowing it is actually working for them.

    I know what it takes to build something from nothing, and I am here to make sure your business does not unravel while you are busy running it.

    ~ Ami x