The year I walked away from my marriage was the same year I lost the man who raised me. Two of the biggest losses of my life, arriving at the same time, while I was figuring out how to be a single mum and keep everything together for my daughter.
I didn’t have a safety net and no one to hand the hard decisions to. I had to work out who I was, what I was capable of, and how I was going to build something real out of what was left.
That experience changed everything about how I see business.
When you have truly had to make every dollar count, when your daughter’s stability depends on the decisions you make this week, you stop tolerating anything that does not serve you, and you get very clear on what matters most. You learn to read the numbers not as abstract figures, but as real signals about the health of your life.
I carried that into my work.
When I started working with businesses across Western Australia, particularly in hospitality, I kept seeing venues that looked polished from the outside, but behind the scenes there was pressure, confusion, and owners who had no real visibility over what was actually going on financially. They were working incredibly hard, but the numbers were not telling the right story.
That misalignment costs people. Not just money, but also time, energy, sleep and relationships.
AmiWho was built to fix that.
A bookkeeping service that is grounded and strategic. I come in, I look at what is actually happening beneath the surface, and I put the structure and clarity in place that allows a business to breathe and perform well again.
Now, entering my eighth year, I know exactly who I am here to help and how.
With a global WSET wine accreditation and years of experience working alongside hospitality and wine-focused businesses, AmiWho is positioned to support Western Australia’s industry in a way that goes beyond compliance. Financial visibility, operational precision, and long-term sustainability are the foundation.
I am direct in how I work. This level of business does not have room for hesitation or guesswork.
But I also understand what it feels like to be the one holding everything up as I have lived that, not just observed it.
That is why AmiWho is not just a service.
It is a standard.
A standard for business owners who want transparency, control, and the ability to step back into what they have built knowing it is actually working for them.
I know what it takes to build something from nothing, and I am here to make sure your business does not unravel while you are busy running it.
~ Ami x