Tag: AmiWho

  • How to Set Yourself Up For a Stronger Financial Year

    How to Set Yourself Up For a Stronger Financial Year

    And Why This Happens in July

    July has a particular kind of energy for business owners. The new financial year has officially started, last year is done and dusted, and there is, for a brief and glorious moment, a genuine fresh start on the table.

    Most small business owners I work with say they want to use this time well. They want to get organised, set clearer goals, understand their numbers, and build the kind of financial habits that will make the year feel less reactive and more intentional. They want to actually be on top of it, rather than always catching up.

    The challenge is that July tends to fill up fast. There are BAS deadlines, STP finalisations, super guarantee payments, and a general sense that the admin of last year is not entirely behind you yet. The fresh start you were promised starts to feel a little crowded.

    So here’s what I want to offer you this month.

    THE CASE FOR APPROACHING NEW FINANCIAL YEAR PLANNING DIFFERENTLY

    What if getting set up for the financial year didn’t feel like a chore? What if it felt like an investment, in you, in your business, in your ability to make clearer decisions from a more grounded place?

    This is the thinking behind the AmiWho Financial Planner I’ve spent time putting together a tool that’s is not only beautiful, but genuinely useful: gold-edged pages, a proper presentation box, and a layout designed to help you think through your financial goals, organise your priorities, and stay on track throughout the year.

    It is not a planner in the generic sense. It’s a working document for the version of you who is serious about making this year count.

    AN AFTERNOON FOR SMALL BUSINESS OWNERS WHO ARE READY TO MOVE FORWARD

    On Sunday 26 July, I’m co-hosting The Wealth and Wine Brunch at The Adnate Perth (Art Series Hotel, 900 Hay Street, Perth WA 6000).

    The event brings together a 3-course brunch, wine pairings and education from Brenden Robnik of The Wine Animal, and a talk from me on how to use the journal to set yourself up for the year ahead.

    Every ticket includes a journal to take home.

    Brendan is a Yarra Valley-based wine educator with deep experience in corporate and private events. He brings warmth and genuine expertise to wine knowledge, and the pairings for the afternoon have been thoughtfully chosen.

    Tickets are $110 and include the full 3-course brunch, wine experience, and your planner.

    Book Your Ticket >>

    On the day, you can also purchase an extra planner for a friend at the special event price of $99 (regular RRP $169), a lovely gift for someone in your world who deserves a great start to the year.

    Two bundles are also available for those who want to go deeper:

    Planner + 1 hour with Ami: $330

    Planner + Quarterly Review: $550

    BUY NOW

    WHAT GETTING ORGANISED FOR THE NEW FINANCIAL YEAR ACTUALLY LOOKS LIKE

    You don’t need to overhaul everything at once. Getting set up for a stronger financial year is often simpler than it feels.

    It starts with knowing the numbers that actually drive your decisions, not every figure, just the right ones. It involves having a place to put your goals and intentions where you’ll actually look at them. And it means building small, sustainable habits rather than ambitious systems that collapse in week two.

    The planner is designed to support all of this. It’s the kind of tool I wish more of my clients had in their hands at the start of every year.

    Whether you join us at the brunch or not, I hope July feels like the beginning of something good for your business. And if you’d like support getting your books in order, setting up your systems, or simply having someone in your corner, I’d love to hear from you.

    Head to the contact page to get in touch, or come and find me on the 26th!

  • Why your bookkeeper’s industry knowledge matters more than you think

    Why your bookkeeper’s industry knowledge matters more than you think

    Most business owners do not think too hard about whether their bookkeeper understands their industry. They think about whether the person is reliable, whether the work gets done on time, and whether the price is reasonable. Which is fair, as those things matter.

    But in hospitality, industry knowledge changes the quality of everything.

    I have spent years working with hospitality and wine businesses across Western Australia, and what I know from that experience is that the financial life of a venue, a cellar door, or a restaurant is genuinely different from almost any other type of business. The cost structure is different. The cash flow pressure is different. The payroll complexity is different. The margin conversation is different.

    When I look at a set of accounts for a hospitality business, I am not starting from scratch. I already understand what I am looking at. I know what healthy margins look like in this environment and what the warning signs are. I know how seasonal trading affects cash flow and how to plan around it rather than just report on it after the fact. I know the payroll nuances, the award conditions, the compliance obligations that catch operators out when they are not being actively managed.

    That context means the questions I ask are informed, the support I provide is more relevant, and you spend less time explaining your world to me and more time getting actual clarity.

    The WSET wine accreditation I hold adds another layer for businesses in the wine space specifically. Cellar doors, wine bars, restaurants with a serious wine programme: the financial decisions in these businesses are informed by an understanding of the product, the procurement, the margin implications of how a list is built. I bring that understanding with me.

    None of this is to say that a generalist bookkeeper cannot do a competent job. Many do. But there is a difference between competent and genuinely suited to your industry, and once you have worked with someone who truly gets your world, it is difficult to go back.

    ~ Ami x

  • What running a hospitality business actually takes

    What running a hospitality business actually takes

    There is a particular kind of tired that hospitality operators know all too well. It is not the tired that comes from a big week. It is the tired that comes from being across everything, all the time, with no clear boundary between where the business ends and where you begin.

    The floor, the roster, the suppliers, the numbers, the inbox, the compliance, the events, the follow-ups. Most owners are holding all of it because at some point they had to be, and the systems never quite caught up with the growth.

    AmiWho was built for that moment. A high-trust support service that integrates into the way a hospitality business actually runs.
    The core of what I do is bookkeeping. Invoicing, accounts payable and receivable, payroll, superannuation, bank reconciliations, BAS, IAS, debt collection. All of it handled accurately and on time, through cloud-based systems that give you real visibility into your numbers without requiring you to live inside them. In an industry where margins are tight and cash flow can shift quickly, that clarity is what allows you to make good decisions.
    But the support does not stop at the books.

    AmiWho also handles the operational and administrative layer that keeps a business running smoothly behind the scenes: diary management, client follow-ups, recruitment coordination, event logistics, travel, newsletters, and website maintenance. And increasingly, the digital side too. Meta advertising, Canva graphics, and content support for businesses that need a consistent, professional presence without adding another person to the payroll.

    Business setup and compliance rounds out the offering: ABN and TFN applications, GST and PAYG registrations, ATO payment arrangements, and ASIC obligations. Whether you are starting fresh or bringing structure to something that has outgrown its administration, that support is there when you need it.

    What changes when you have one person across all of it is hard to describe until you have experienced it. You stop re-briefing, and things stop falling through the cracks. You can stop carrying the mental load of remembering what needs to happen next, as someone else is already across it.

    That is what AmiWho provides. Not just tasks completed, but bandwidth returned.

    For businesses that want a defined scope of support from the outset, AmiWho now offers packages that bring the most in-demand services together in one place. If you want to know what that could look like for your business, the best place to start is here.

    ~ Ami x

  • I didn’t build AmiWho from a business plan. I built it from necessity

    I didn’t build AmiWho from a business plan. I built it from necessity

    The year I walked away from my marriage was the same year I lost the man who raised me. Two of the biggest losses of my life, arriving at the same time, while I was figuring out how to be a single mum and keep everything together for my daughter.

    I didn’t have a safety net and no one to hand the hard decisions to. I had to work out who I was, what I was capable of, and how I was going to build something real out of what was left.

    That experience changed everything about how I see business.

    When you have truly had to make every dollar count, when your daughter’s stability depends on the decisions you make this week, you stop tolerating anything that does not serve you, and you get very clear on what matters most. You learn to read the numbers not as abstract figures, but as real signals about the health of your life.

    I carried that into my work.

    When I started working with businesses across Western Australia, particularly in hospitality, I kept seeing venues that looked polished from the outside, but behind the scenes there was pressure, confusion, and owners who had no real visibility over what was actually going on financially. They were working incredibly hard, but the numbers were not telling the right story.
    That misalignment costs people. Not just money, but also time, energy, sleep and relationships.

    AmiWho was built to fix that.

    A bookkeeping service that is grounded and strategic. I come in, I look at what is actually happening beneath the surface, and I put the structure and clarity in place that allows a business to breathe and perform well again.

    Now, entering my eighth year, I know exactly who I am here to help and how.

    With a global WSET wine accreditation and years of experience working alongside hospitality and wine-focused businesses, AmiWho is positioned to support Western Australia’s industry in a way that goes beyond compliance. Financial visibility, operational precision, and long-term sustainability are the foundation.
    I am direct in how I work. This level of business does not have room for hesitation or guesswork.

    But I also understand what it feels like to be the one holding everything up as I have lived that, not just observed it.
    That is why AmiWho is not just a service.
    It is a standard.

    A standard for business owners who want transparency, control, and the ability to step back into what they have built knowing it is actually working for them.

    I know what it takes to build something from nothing, and I am here to make sure your business does not unravel while you are busy running it.

    ~ Ami x